Today Clearent, a leading provider of integrated payment solutions, announced that it is a sponsor of the Electronic Transaction Association’s PayFac Day. This virtual event will be held on Wednesday, January 27, 2021, and Clearent will host a roundtable discussion at 1:45 p.m. EST.
Payment facilitation has been steadily growing in popularity because it promises ISVs and ISOs the ability to achieve greater control over the payment experience while increasing returns. However, this all-in approach comes with increased risks, more regulatory requirements, increased fees, and other ongoing overhead costs that can outweigh any initial functional or financial gains. So, what other strategies can ISVs and ISOs employ to gain control over the payment experience while boosting margins? This is where hybrid payment partnership programs, boarding APIs, and alternative pricing strategies can make a lot of sense.
Mark Passifione, VP of Strategic Partnerships, and Brian Abernethy, Director of Business Development, will lead a discussion geared toward ISVs and ISOs who are looking to learn more about payment facilitation. The session will break down popular partnership models, show attendees how to increase retention by boosting the value of their software, and cover practical strategies to increase profits.
“The term PayFac has become a buzzword in the payments industry, but there is a lot of confusion around what it really means. ISVs and ISOs are attracted to the idea of having greater control over the payment experience and earning greater returns, but these benefits come at a cost,” said Mark Passifione. “To decide which partnership option is best, it’s critical that you are aware of the increased risk, additional regulatory requirements, and overhead costs.”
To register for this event, please visit https://www.electran.org/eta-events-awards/2021-eta-payfac-day/. Non-ETA members can use code ClearentPF21 and receive $60 off registration.