A common theme in today’s embedded payments landscape is the desire of software providers to become payment facilitators (PayFacs). It’s no secret there are benefits for software providers in pursing payment facilitation, such as empowering them to own their payment experience, drive growth and enhance customer satisfaction.
On the other hand, with the rise of Payfac as a Service solutions, payment partners are steering software companies in another direction due to the complex and resource intensive requirements it takes to become a true payment facilitator. This is why it’s important to ask yourself the question, “Is payment facilitation the right fit for my software company today?”.
Whether your answer is yes or no, partnering with a Visa registered payment facilitator and leveraging the Payfac as a Service (PFaaS) model is a critical steppingstone down the path to becoming a true payment facilitator. In this article, we share the benefits for software providers in partnering with a Visa registered payment facilitator.
Payment Facilitation vs PayFac as a Service
Payment Facilitation (PayFac) enables businesses to process payments on behalf of their merchants by establishing a master merchant account. This model requires the business to manage all aspects of payment processing, including compliance, risk management, and transaction handling.
In contrast, PFaaS allows businesses to offer payment processing capabilities without the complexities of full payment facilitation. Partnering with a PFaaS provider allows companies to integrate payment services seamlessly into their platforms while outsourcing compliance, risk, and transaction management. This streamlined approach enhances payment offerings without requiring significant infrastructure investment.
4 Benefits in Partnering with a Registered Payment Facilitator
1. Payment Partner Credibility and Long-Term Registration Opportunity
Partnering with a registered Payment Facilitator (PayFac) offers a significant boost to the credibility of software providers considering the payment facilitation route. Being aligned with a registered PayFac acts as a stamp of approval within the payments industry by certifying the provider’s compliance, reliability, and operational expertise. This partnership not only strengthens the software provider’s reputation but also enhances trust with their customers and merchants.
For software providers interested in pursuing full payment facilitation in the future, this partnership provides a strategic steppingstone. Working with a registered PayFac lays the groundwork for understanding the complexities of payment facilitation, preparing software companies to confidently make the transition to becoming fully registered payment facilitators themselves, should they choose that path.
2. Generate Sustainable Revenue While Building Toward Full Payment Facilitation
For software providers contemplating the payment facilitation model, ensuring a positive ROI is critical. Many tech startups face profitability challenges. Pitchbook data shows that 95% of startups valued over $1 billion struggle to turn a profit. Partnering with a registered PayFac that offers a PayFac as a Service (PFaaS) solution allows software providers to unlock sustainable revenue streams, proving the profitability of integrated payments before committing to becoming a full payment facilitator.
By leveraging the right payment solutions, software providers can monetize transaction fees and value-added services, creating substantial and predictable revenue streams as their transaction volumes grow. Additionally, this partnership provides the tools and insights needed to determine if full payment facilitation aligns with the software company’s long-term goals. It’s a chance to test the waters while generating revenue and enhancing the customer experience.
3. Streamlined Merchant Onboarding and Compliance
A partnership with a registered PayFac simplifies the complexities of merchant onboarding and compliance, both of which are essential to payment facilitation. Registered PayFacs have already built the infrastructure and processes to streamline these tasks, ensuring that software providers can onboard their merchants quickly and efficiently without becoming bogged down by regulatory hurdles.
This not only saves time and resources but also ensures a smooth and frictionless experience for merchants. Software providers can deliver a seamless onboarding process, boosting merchant satisfaction and retention while avoiding the steep learning curve associated with navigating payments compliance independently.
4. Long-Term Scalability and Flexibility
The long-term scalability and flexibility offered by PFaaS solutions are game changers for software providers aiming to grow alongside their customers. As SaaS businesses expand, their payment processing needs become more complex, requiring a system capable of handling increased transaction volumes and diverse payment requirements. Registered PayFacs offering PFaaS provide an infrastructure designed for growth, ensuring that software providers can scale seamlessly as their business evolves.
PFaaS solutions are also highly adaptable, accommodating various business models, industries, and payment types without the need for constant upgrades or costly new integrations. This flexibility allows software providers to stay agile, competitive, and responsive to their customers’ needs, no matter how their business scales or shifts.
Wrap Up.
By partnering with a registered PayFac, software providers position themselves to grow sustainably, simplify operations, and deliver an enhanced payment experience, all while laying the groundwork for potential future transitions to full payment facilitation.
Partnering with a registered Payment Facilitator is more than just a strategic choice—it’s a critical step in driving growth, enhancing credibility, and preparing for the future. By leveraging the expertise and infrastructure of a Visa-registered PayFac, software providers can simplify merchant onboarding, unlock sustainable revenue streams, and offer a seamless payment experience that strengthens customer relationships.
For software providers considering full payment facilitation, these partnerships provide invaluable insights and scalability, serving as a foundation for long-term success. Even if full payment facilitation isn’t the right fit today, working with a registered PayFac ensures that payments work smarter for your business while keeping the door open for future evolution.
The payments landscape is dynamic, and staying competitive requires both flexibility and foresight. By aligning with the right partner, software providers can navigate today’s challenges while laying the groundwork for tomorrow’s opportunities—positioning themselves not just as software providers, but as a robust platform with a seamless customer experience from end-to-end.
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by Clearent by Xplor
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First published: November 22 2024
Written by: Clearent by Xplor