Yesterday Clearent, a leading provider of integrated payment solutions, hosted its first virtual summit. The half-day online event included five sessions, each with the goal of educating ISVs on how they can leverage integrated payments to drive the value of their software for years to come.
The event kicked off with a keynote session hosted by Phil Ricci, VP of Marketing at Clearent. The panel included the leaders of two software companies who shared how they have been able to promote a culture of growth while successfully navigating turbulent markets and changing buyer preferences. Other sessions detailed the revenue streams associated with integrated payments, what you need to know before becoming a payment facilitator, how to boost your profits with alternative pricing strategies and the secrets of a well-thought-out exit strategy.
“Where payments and software meet is a complex environment,” said Chief Revenue Officer Matt Morrow. “At Clearent, we’re built different. We’re a payments company, but we’re also software companies as well, which means we’re uniquely positioned to help ISVs grow. The event gave us a platform to share different perspectives and the approaches we’re using to help ISVs solve the problems they’re experiencing in the market today.”
Clearent’s Virtual Summit drew hundreds of professionals, including software vendors and ISOs and was also open to attendees from other payment processors. “We purposely designed the Virtual Summit to be more of a payments industry event, rather than a Clearent event,” said Mark Passifione, Vice President of Partner Sales. “We wanted to create a sense of togetherness and community during COVID-19. We’re firm believers that when an entire industry thrives, it works out well for everyone.”
Content from the summit is available free of charge and can be accessed on demand at clearent.com/ISV-Summit.