In today’s economy, business owners need a well thought out payments strategy. Your long-term success depends on more than selling a product or service and accepting payments. You need a competitive advantage, a great customer experience and the ability to meet your customers where they are through a variety of channels. Part of that involves having tools that combine payment acceptance with powerful software that helps you run your business more efficiently and profitably than ever before.
One way to achieve this is with a smart credit card terminal. We talked about the advantages of these devices in a recent blog post. Just like the other smart devices that have become commonplace in our daily lives, smart terminals do so much more than traditional credit card terminals which only process payments. Smart terminals can become even smarter when you add powerful software that helps with the various operational tasks associated with running a business.
At Clearent, we offer two smart terminals through the Core Technology Series, which is our suite of payment solutions that includes the PAX A80 smart terminal, the A920 smart mobile terminal, the Clearent Virtual Terminal and Paylink. The PAX A Series devices can be taken to the next level when you add advanced business management software, like SwipeSimple. Here are a few examples of how they can help you grow your business.
Running your business becomes faster and easier.
In order to make smart decisions about your business you need data. But as you probably know all too well, data can easily become overwhelming. SwipeSimple is powerful software that includes a cloud-based item catalog, inventory management, real-time transaction history and robust reporting and analytics that help you uncover unique insights. These time-saving tools make it faster and easier to run a successful business.
Keep tabs on your business from anywhere.
Running a business is a 24/7 commitment. Even when you’re able to step away, there are times you need to check the day’s sales, inventory and the like. The SwipeSimple Dashboard makes this easy by giving you access to key information from your computer or mobile device.
Support social distancing and safe payment practices.
Even before the onset of COVID-19, customer preferences were shifting toward contactless and digital payment options. But when COVID hit and social distancing became a priority, that accelerated the need for safe payment acceptance practices. With SwipeSimple, you can keep your employees and customers safe by accepting contactless, mobile and curbside payments. You can even accept payments over the phone.
Deliver a frictionless payment experience.
When you run SwipeSimple on one of the terminals that’s part of the Clearent Core Technology Series, such as the PAX A80 or A920, you’re meeting your customers’ needs for a modern payment experience. In addition to a sleek terminal, they’ll appreciate the modern Android-based user interface that is similar to what they experience with other smart devices. A frictionless payment experience will support your efforts to build long-lasting relationships with your customers.
Save 75%-95% on your credit card processing costs.
The PAX A80 and A920 smart terminals and SwipeSimple are also compatible with the Empower Program from Clearent. With Empower, you can share your credit card processing costs with your customers and keep more money in your pocket each month. For example, you can reward customers who pay with cash or apply a Non-Cash Adjustment when a customer pays with credit or debit. Just think about how you could reinvest those savings into your business to help it grow.
If you would like to learn more about how an all-in-one device can make running your business easier and help you grow, contact us so we can tell you more.