A Beginner's Guide to Omnichannel Retail (and Increasing Revenue)
You've probably heard the terms "omnicommerce" or "omnichannel," but these are more than just buzzwords; they're terms that represent a shift in customer behavior and expectations. If you remember a time when most of your shopping was done in a single all-day trip around town, you're probably relieved those days are behind you. Today's customers expect to shop and pay anytime, anywhere — not just in stores, but also online, over the phone, through mobile devices and even with electronic invoices. If you're looking to incorporate omnichannel payment capabilities into your business, here are a few considerations to minimize headaches and make the process as seamless as possible.
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